The Esoteric Order of Dagon totally worships Cthulhu in secret, but only the inner-circle cultists, in hidden shrines, when the tides are just right. They have a propaganda campaign to suppress Cthulhu knowledge and re-brand Father Dagon as a sort of Poseidon figure, to make their religion more palatable to the masses.
Also I wanted to reassure you, when I said "new campaign," it's a side project. Hobbet Heroes isn't ending.
